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A cadre of guru-like leaders appeared with a set of elaborate rites, precisely defined techniques, and an acronym-laden private language known only to initiates—purposely designed to appeal to men, whose minds seem to thrive on ritual, hierarchy, and complex esoterica (think baseball statistics, Scout badges, the military, the Catholic Mass, and the Freemasons). Jeffries pioneered the coinage of distinctive seduction lingo—his most widely used neologism: “sarging,” named after his cat Sarge and meaning trolling the bars for desirable women—as well as the use of the Internet.

Louts who might as well be clad in bearskins and wielding spears trample over every nicety developed over millennia to mark out a ritual of courtship as a prelude to sex: Not just marriage (that went years ago with the sexual revolution and the mass-marketing of the birth-control pill) or formal dating (the hookup culture finished that)—but amorous preliminaries and other civilities once regarded as elementary, at least among the college-educated classes.

It helps, of course, that there’s currently a buyer’s market in women who are up for just about anything with the right kind of cad, what with delayed marriage (the average age for a woman’s first wedding is now 26, compared with 20 in 1960, according to the University of Virginia-based National Marriage Project’s latest report); reliable contraception; and advances in antibiotics (no more worries about what used to be called venereal disease). On the one hand, she decried the double-standard unfairness of labeling a girl who fools around with too many boys a “slut,” and, on the other, she lionized “the Slut” (her capitalization) as the enviable epitome of feminist freedom and feminist transgression against puritanical social norms. It’s the underlying theme of Eve Ensler’s girls-talk-dirty titled “Sluts” has made so many women’s studies reading lists that term-paper mills sell canned essays purporting to dissect it.

(Durden coined the phrase “chick crack” in reference to astrology, palm-reading, spells, ESP, dream-analysis, handwriting analysis, personality tests, and other New Age-y preoccupations of females that make great openers for men willing to feign interest in them.) Mystery’s identity transformation was the most thorough, successful, and influential.

His 2007 book, , ran for two seasons on VH1 in 2007-08 (the show’s luster was somewhat diminished after it emerged that the winner of the first season’s get-the-girl sweepstakes was a professional actor instead of the video-game programmer that he said he was).

The birth of the seduction business coincided neatly with the sexual revolution: with the 1970 publication of sometime film editor Eric Weber’s bestselling manual (later made into a movie) .

Left behind like flares, double-knits, and dancing the Bus Stop, the art of the pickup was reborn in the 1990s and rebranded as an exact science.

In the late 1990s, Mystery developed a precise and exacting “algorithm” of moves and routines—pre-scripted lines to be practiced in the field—that are virtually guaranteed (according to Mystery at least) to lure a female into your bed after just seven hours in her company from a cold turkey meeting in a public place. Mystery advises his readers not to bother with any female who rates lower than a 6 (“OK-looking,” in his parlance) on the 1 to 10 scale, while assuring them that if they follow his advice, they can readily score a “supermodel hot” 10.

The fundamental strategy is to “demonstrate higher value” (DHV, another Mystery acronym), to appear so fascinating that the woman will want to prove her worthiness to you, not the other way around.

His email account of the last escapade made its way to laughs around the country.

At the Hampton Inn where Max was staying, he introduced Courtney to his dog: “Say hello to the new slut.” The next morning, after some sessions of “jackhammering a sidewalk,” as she described his sexual technique (although she did concede that he was a “great kisser”), he handed her $20 for the taxi ride of shame back to her apartment. A.”, feminist Jaclyn Friedman, who inexplicably blamed Max’s perverse success with females (half his fans, perhaps the more enthusiastic half, are female) on abstinence-only sex education, sniffed that she found his “antics revolting,” blasted his “unapologetic misogyny,” and accused him of contributing to a campus atmosphere that allows 150,000 young women to be raped every academic year.

Pepper Schwartz, a longtime sex columnist and a sociology professor at the University of Washington, told ABC News in November: Before, guys did this gross kind of sexual behavior, and we said, “Boys will be boys,” but now it’s boys and girls. Schwartz seemed unaware that booze-fueled hooking-up lasts well beyond the frat-party years. breathe a sigh of relief or even liberation watching Samantha down another tequila, unrepentantly ogle the sex god at the end of the bar, and get richer and more beautiful with age, with no STDs or furies pursuing her? around the time of the film’s release revealed that the typical female resident of Manhattan, who marries later on average than almost every other woman in the country, has 20 sex partners during her lifetime.